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Mathematician Cracks The Code for Making Hollywood Blockbusters

Howard Hawks famously said that all a good movie needs is three great scenes and no bad ones. Well, according to James Cutting, a psychologist at Cornell University in Ithaca, New York, they also need...

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Bill Gates’s 2010 TED Talk Now Online

There are plenty of reasons to disagree with President Obama and Bill Gates, but there’s no denying that both men are profoundly smart. And when they start agreeing on something, lesser minds like us...

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Campbell’s Uses Neuromarketing To Design New Soup Can Labels

For over a hundred years, Campbell’s Soup cans have sported the iconic label inspired by Cornell’s football uniform and made famous by Andy Warhol. Now, thanks to market research that measured...

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Texas Secretly Gave The Blood of 800 Newborns to DNA Database

Parents across the Lone Star State are in an uproar after the Texas Tribune found that the Department of State Health Services covered up the donation of blood samples from 800 newborn babies to a...

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Video: In Attempt at True VTOL, F-35 Makes Shortest, Slowest Landing Yet

The first F-35B short takeoff/vertical landing variant touches down at Naval Air Station Patuxent River, Md., on Sunday, Nov. 15. The supersonic stealth fighter will immediately begin test flights...

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Video: A Silent Rotor Blade Paves the Way for Super-Stealth Choppers

via Gizmodo For all the government conspiracy militia nuts out there, I’ve got some good news and some bad news. The good news is that there is no such thing as silent, stealth black helicopters. The...

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Roger Ebert to Debut His Miraculous New Voice Synthesizer Today

We may earn revenue from the products available on this page and participate in affiliate programs. Learn more › In 2006, famed film critic Roger Ebert lost the ability to speak after larynx surgery....

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Noses Beat Eyes as a Biometric Identification Marker

While retina scans still give a James Bond feel to security, and finger prints have a bit of retro charm, the cutting edge of biometric identification has moved to a new body part: the nose. According...

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PeePoo Bags Sterilize and Compost Human Waste Where Toilets Are a Luxury

via PeePoople.com The mismanagement of human waste is a serious health problem for the 2.6 billion people who don’t have regular access to toilets. In fact, in the slums of Kenya, waste management is...

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Physics Student Petitions For “Hella” to Be Next SI Unit Prefix

Beloved by Bay Area natives and loathed by the rest of the country, the term “hella” has entered the general American lexicon thanks to the combined efforts of No Doubt and South Park. And now, if...

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A New Breed of Medical Screws Dissolve In Body and Promote Bone Growth

Chirurgen benutzen Interferenzschrauben zum Befestigen von KreuzbŠndern im Knie. Von links: gefertigt aus PolymilchsŠure, Hydroxylapatit und medizinischem Edelstahl. Fraunhofer The screws used by...

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With Artificial Photosynthesis, A Bottle of Water Could Produce Enough Energy...

One of the interesting side effects of last year’s stimulus bill was $400 million in funding for ARPA-E, the civilian, energy-focused cousin of DARPA. And in this week’s first ever ARPA-E conference,...

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Google Teams Up With Dish Network For Android-Powered TV Experiment

Stuart Fox, from a liewcf original, via Flickr.com No longer simply content to rule the world of computers, the Google juggernaut has teamed up with Dish Network to bring its targeted ads and search...

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Gold Nanoparticles and Lasers Kill the Brain Parasite That Causes “Crazy Cat...

DJP Feruson/University of Oxford, via Cosmos Magazine Toxoplasmosis, a common food- and pet-borne illness linked to hallucinations, personality alteration, and, since it’s often carried by house pets,...

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The Undersea Hunt for Intraterrestrial Life

Despite the impact of mankind, the size of trees, and the sheer numbers of bugs, multicellular terrestrial life only makes up a small portion of the planet’s biomass. The majority of life on Earth...

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First-Ever Full Sequencing of Unhealthy Genomes Illuminates Disease Roots

Despite coming from a range of different backgrounds, everyone whose genome has been fully sequenced has had one thing in common: they were all healthy. But now, two teams have decoded the first...

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Concept Waterscraper Brings Monumental Architecture Into The Open Sea

For the last five years, eVolo Magazine has hosted a futuristic skyscraper design competition. Usually, the entrants imagine giant buildings taller than anything under construction today. However, the...

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Metal Nano-Particles Suspend Human Cells In Magnetic Scaffolding For Easy...

Nano3D Biosciences, via Technology Review While scientists have become rather adept at transforming generic skin cells into specialized organ cells, crafting the organs themselves has proven far more...

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Fastest Binary Stars Ever Discovered Orbit Each Other at 310 Miles Per Second

Despite moving at 18 miles per second, it still takes the Earth a year to make it around the Sun. For HM Cancri, an orbit takes a little bit less time: around five minutes. At that speed, HM Cancri is...

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Pfizer Employee Claims Company Fired Her After Infection From An Engineered...

OLYMPUS DIGITAL CAMERA. A former Pfizer scientist is suing the pharmaceuticals giant after alleging she contracted an artificial, HIV-like, virus created by a colleague. In her lawsuit, Becky McClain...

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