Campbell’s Uses Neuromarketing To Design New Soup Can Labels
For over a hundred years, Campbell’s Soup cans have sported the iconic label inspired by Cornell’s football uniform and made famous by Andy Warhol. Now, thanks to market research that measured...
View ArticleTexas Secretly Gave The Blood of 800 Newborns to DNA Database
Parents across the Lone Star State are in an uproar after the Texas Tribune found that the Department of State Health Services covered up the donation of blood samples from 800 newborn babies to a...
View ArticleNext for NASA: Inflatable Space Stations, In-Orbit Refueling, Space UAVs and...
As we’ve been hearing for months, 2010 is going to be a year of belt-tightening for NASA. But now, with the release of the new NASA budget, we can see that even with substantially less money, NASA...
View ArticleNASA Tests Handy-Man Space Robots For Orbital Repairs
With cuts in the manned space program and the impending retirement of the Space Shuttle, NASA will soon face the need to repair satellites without the ability to send any astronauts to do it....
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Video: In Attempt at True VTOL, F-35 Makes Shortest, Slowest Landing Yet
To perfect the vertical and short takeoff and landing ability of the F-35 Lightning II, test pilots have been taking off and landing at progressively shorter distances and slower speeds, building up...
View ArticleAntarctic Collision Snaps Rhode-Island-Sized Iceberg Off Glacier
This month, an iceberg roughly the size of Luxembourg slammed into an Antarctic glacier known as the Mertz Ice Tongue. Then, last week, a Rhode Island-sized section of the Mertz Ice Tongue finally...
View ArticleRoger Ebert to Debut His Miraculous New Voice Synthesizer Today
In 2006, famed film critic Roger Ebert lost the ability to speak after larynx surgery. Today, thanks to computer voice specialists CereProc, he gets it back. The new voice, which he will debut in an...
View ArticleA New Breed of Medical Screws Dissolve In Body and Promote Bone Growth
The screws used by doctors to repair broken bones and torn ligaments enable recovery from a wide range of injuries. Unfortunately, they also leave holes in bones, require secondary surgery for...
View ArticleNew Brain Scan Quantifies The Formerly Subjective Feeling of Pain
The seemingly subjective nature of pain always proves problematic for doctors, who have to use a woefully imprecise chart to gauge a patient’s suffering. But by using a new interpretation of fMRI...
View ArticleRussia Will End Space Tourism Flights When Shuttle Retires
Well, it looks like Charles Simonyi might have to wait a while for a third trip, because space tourism is going on hiatus. With the shuttle’s cancellation leaving Russia as the only country able to...
View ArticleGold Nanoparticles and Lasers Kill the Brain Parasite That Causes “Crazy Cat...
Toxoplasmosis, a common food- and pet-borne illness linked to hallucinations, personality alteration, and, since it’s often carried by house pets, the stereotype of the crazy cat lady, infects around...
View ArticleThe Undersea Hunt for Intraterrestrial Life
Despite the impact of mankind, the size of trees, and the sheer numbers of bugs, multicellular terrestrial life only makes up a small portion of the planet’s biomass. The majority of life on Earth...
View ArticleAs China and US Plan to Exploit “Burning Ice” for Fuel, the Ice Race Is On
When methane and freezing cold water fuse under tremendous pressure, they create a substance as paradoxical as it coveted: burning ice. Earlier in the year, a report from the National Research Council...
View ArticleConcept Waterscraper Brings Monumental Architecture Into The Open Sea
For the last five years, eVolo Magazine has hosted a futuristic skyscraper design competition. Usually, the entrants imagine giant buildings taller than anything under construction today. However, the...
View ArticleNanoelectromechanical Sensor Can Instantly Detect Pathogens And Toxins
Tests for toxins or pathogens generally rely on chemical reactions. But a team of researchers at Cornell University have created a sensor that detects the presence of chemicals based on the mechanical...
View ArticleAre Our Asteroid-Destroying Nukes Big Enough?
Pop quiz. An asteroid the size of Manhattan is hurtling towards Earth, its impact is sure to result in mass extinction and the destruction of humanity as we know it. What do you do? The traditional...
View ArticleNanoribbons Moved by Light: Could Propel Cell-Sized Submarines, Create...
The ability of matter to move light underpins such common phenomena as transparency, refraction, and reflection. But light moving matter? That’s a bit rarer. So rare, in fact, that University of...
View ArticleBreakthrough Low-Power Desalination and Purification Technology Brings Clean...
High costs, in money and energy, limit the usefulness of desalination as a way to provide drinkable water in disaster areas. However, a new method could lead to portable desalination devices simple...
View ArticleIn First Successful Human Trial, Nanotech Robots Deploy Cancer-Fighting RNA
RNAi, also known as “gene silencing,” is a cellular mechanism that blocks the production of proteins, and has tantalized doctors as a potential medicine for a number of years now. However, by placing...
View ArticleAutonomous Submarinebot Heads Down on Deepest-Ever Undersea Search For...
While some scientists resort to undersea drilling to find undiscovered forms of life, a new group of researchers has decided that piloting a robotic submarine into a submerged volcano was the way to...
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