Campbell’s Uses Neuromarketing To Design New Soup Can Labels
For over a hundred years, Campbell’s Soup cans have sported the iconic label inspired by Cornell’s football uniform and made famous by Andy Warhol. Now, thanks to market research that measured...
View ArticleThe Undersea Hunt for Intraterrestrial Life
Despite the impact of mankind, the size of trees, and the sheer numbers of bugs, multicellular terrestrial life only makes up a small portion of the planet’s biomass. The majority of life on Earth...
View ArticleConcept Waterscraper Brings Monumental Architecture Into The Open Sea
For the last five years, eVolo Magazine has hosted a futuristic skyscraper design competition. Usually, the entrants imagine giant buildings taller than anything under construction today. However, the...
View ArticleClik here to view.
Happy 50th Birthday to the Search for Extraterrestrial Intelligence!
Fifty years ago today, on April 8th, 1960, a Cornell astronomy professor named Frank Drake pointed a radio telescope at the star Tau Ceti in the hope of hearing broadcasts from extraterrestrial...
View ArticleRobots To Clear Baltic Seabed Of WWII Mines
In a dangerous legacy of the world’s deadliest conflict, 150,000 World War Two-era sea mines litter the Baltic Sea. The danger these bombs pose to a proposed gas pipeline has prompted Russia to hire...
View ArticleClik here to view.
Video: A Silent Rotor Blade Paves the Way for Super-Stealth Choppers
For all the government conspiracy militia nuts out there, I’ve got some good news and some bad news. The good news is that there is no such thing as silent, stealth black helicopters. The bad news is...
View ArticleA New Breed of Medical Screws Dissolve In Body and Promote Bone Growth
The screws used by doctors to repair broken bones and torn ligaments enable recovery from a wide range of injuries. Unfortunately, they also leave holes in bones, require secondary surgery for...
View ArticleMetal Nano-Particles Suspend Human Cells In Magnetic Scaffolding For Easy...
While scientists have become rather adept at transforming generic skin cells into specialized organ cells, crafting the organs themselves has proven far more difficult. Since the 3-D architecture of...
View ArticleTED Talk: Mark Roth Says Suspended Animation Could Soon Be a Reality
It used to be that suspended animation was only for people heading to Planet LV-426, and former Red Sox players. But Mark Roth, a researcher at Fred Hutchinson Cancer Research Center in Seattle,...
View ArticleClik here to view.
Video: Computer-Controlled Bacteria Build a Miniature Pyramid
While so many scientists spend their time trying to create nanobots the size of bacteria, researcher at the NanoRobotics Laboratory of the École Polytechnique de Montréal, Canada, decided to simply...
View ArticleScientists Observe Live Human Cells Communicating For the First Time
The basis of a human body’s cells’ ability to communicate with one another is the vesicle. That little ball packed with biological material is the medium through which all of our billions of cells...
View ArticleVideo: What Would You See As You Plummet Into a Black Hole?
By definition, one can’t see a black hole itself, only its effect on the light of intervening stars. And without some serious equipment, even that’s a tall order. Luckily for all us amateur...
View ArticleIran Loads Up On High-Tech Chinese Riot-Control Trucks
Today marks the 31st anniversary of the Islamic Revolution in Iran. And in anticipation of Green Movement protests today, Iran has a new fleet of scary, high-tech riot-control trucks. Made in China,...
View ArticleClik here to view.
Video: Easy Russian DIY Car-to-Tank Conversion Kit
As the Northeast and South brace for yet another day of record snow fall, thousands of Americans are struggling with ways to deal with treacherous road conditions. Thankfully, some intrepid Russian...
View ArticleRHIC Collider Creates Quark-Gluon Plasma at 4,000,000,000,000 Degrees Celsius
Until the LHC finally gets up to full speed, Brookhaven National Lab’s Relativistic Heavy Ion Collider (RHIC) remains the world’s most powerful heavy ion smasher. And on Monday, they showed off some...
View ArticleAntarctic Collision Snaps Rhode-Island-Sized Iceberg Off Glacier
This month, an iceberg roughly the size of Luxembourg slammed into an Antarctic glacier known as the Mertz Ice Tongue. Then, last week, a Rhode Island-sized section of the Mertz Ice Tongue finally...
View ArticlePfizer Employee Claims Company Fired Her After Infection From An Engineered...
A former Pfizer scientist is suing the pharmaceuticals giant after alleging she contracted an artificial, HIV-like, virus created by a colleague. In her lawsuit, Becky McClain claims Pfizer unlawfully...
View ArticleIn Sharp Turn, Obama’s New Nuclear Strategy Ends U.S. Warhead Development
After months of deliberation and 150 meetings, the Obama Administration finally released its new guidelines for nuclear weapons policy. In a sharp break from previous administrations, Obama’s Nuclear...
View ArticleFirst Ever Multicellular Animals Found In Oxygen-Free Environment
In the 236 years since oxygen was identified as a life-giving necessity, no scientist anywhere has discovered a multicellular animal capable of living without the stuff. Until now. Researchers from...
View ArticleClik here to view.
New LOFAR Telescope Network Probes Universe’s Low-Frequency Radiation to Look...
Until recently, radio astronomers have concentrated almost exclusively on the high-energy radiation streaming in towards Earth from exotic stellar bodies like pulsars, quasars, and super-massive black...
View Article